Everyday Bricks

Lego Is The Most Powerful Brand In The World – 2015

Lego has just been announced as the most powerful brand in the world. That is according to this years (2015) Brand Finance report. The recent release and unexpected success of The Lego Movie caused Lego to replace Ferrari as the leader (which came in 9th place this year). The report looks at a few aspects of strength, such as familiarity, loyalty, promotion, satisfaction, and reputation.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods.” — Brand Finance

Also of note: Apple was named as the having the highest brand value in history. While Twitter was named as the fastest growing brand.

Check out more details here: http://www.brandfinance.com/news/press_releases/lego-overtakes-ferrari-as-the-worlds-most-powerful-brand

R.O.B. Joins The Battle. A Smash Bros. Lego MOC.

R.O.B. is one of the most well known of the obscure Nintendo characters. This Robotic Operating Buddy originally started out as various pieces of plastic that interfaced with the Nintendo Entertainment System (NES). It was a trojan horse, used to get the video game systems onto retailers shelves by marketing the NES as a toy. R.O.B. was quickly abandoned by Nintendo for over a decade. It has found a new home inside the popular video game Smash Bros. UnknownBrick Films created this Lego version of R.O.B. and is quick to point out that it is not their main in Smash. This little guy is made with a whole 16+ pieces. The simple build captures everything you need to know about R.O.B. and is instantly recognizable. Now lets get a whole series of Smash Bros. Lego built!

You can find details about R.O.B. here: https://www.flickr.com/photos/unknownbrickfilms/15928195384/

Feed me Seymour! A Little Shop of Horrors Lego MOC

“I’m just a mean green mother from outer space and I’m bad!”

The Little Shop of Horrors is a great cult classic. It’s one of those rare horror musicals, that actually has a whole lot of heart. The films stars, Seymour and Audrey II, have great chemistry. Jordan Schwartz has recently built their own Lego creation based on The Little Shop of Horrors. This little build features a simple but instantly recognizable Audrey II, which is accompanied by a Lego Minifigure of Seymour. This guy is also a great representation of Rick Moranis, and would be easily at home in many other Lego creations (Ghostbusters). Audrey II is looking very carnivorous, with a row of Lego teeth waiting to sink into some meat. What kind of hijinks will this duo get up to?

Check out this Lego Little Shop of Horrors creation over on Flickr: https://www.flickr.com/photos/sirnadroj/16504330966/

Stranded With The Lego Green Arrow

Flickr user [Nexus] has recently revealed their newest project. This vignette is titled Stranded and features a Lego Green Arrow lost on an island. A very plentiful island by the looks of it. Fish, birds, frogs, bananas, and mushrooms. Green Arrow is not going to starve here. The whole beach scene is finished with a great base/border. By building a base the whole scene feels complete. No detail unfinished. This type of treatment is always awesome on smaller MOCs.

Check out Stranded over on Flickr: https://www.flickr.com/photos/94823306@N03/16327448838/

Bricklies: Detective Ace Brickman & The Cookie Caper #4

Previous — First — Next

“Detective Ace Brickman & The Cookie Caper #4” — AuntiePesto

Bricklies is a weekly lego webcomic created by AuntiePesto and hosted by LegoGenre. Updates every Friday.

Lego Architecture: The Visual Guide – 50% Off

The Architecture: The Visual Guide book is only $20 (50% off) over on Amazon. This has to be one of the classist books about Lego out there. It features 232 pages of detailed information and photographs of the Lego Architecture theme. It covers all of the recent releases: Solomon R. Guggenheim Museum, Fallingwater, The White House, Farnsworth House, Rockefeller Center, Robie House, Brandenburg Gate, Sydney Opera House, Big Ben, Villa Savoye, Sungnyemun, The Leaning Tower of Pisa, Imperial Hotel, United Nations Headquarters, The Eiffel Tower, Trevi Fountain, John Hancock Center, Willis Tower, Empire State Building, Seattle Space Needle, Burj Khalifa, and the Marina Bay Sands.

This book is perfect for architects, architecture fans, George Costanza, and coffee tables.

“Created in close collaboration with The LEGO Group and Adam Reed Tucker, LEGO® Architecture visionary, LEGO Architecture: The Visual Guide takes a deep look at the artists, builders, and inspiration behind the LEGO Architecture series. Beautifully illustrated and annotated, this visual guide allows you to explore the LEGO team’s creative process in building and understand how LEGO artists translated such iconic buildings into these buildable LEGO sets. Stunning images and in-depth exploration of the real buildings like the Guggenheim™ or the Empire State Building, on which the LEGO Architecture series is based, provide you with a comprehensive look at the creation of these intricate sets. Learn why the LEGO team chose certain pieces and what particular challenges they faced. Read about the inspiration behind the creative processes and what designing and building techniques were used on various sets. Featuring profiles of the LEGO artists and builders who created the series and packaged in a sleek protective slipcase, LEGO Architecture: The Visual Guide is the ultimate illustrated tour of the LEGO Architecture series in all its micro-scale detail.”

The LEGO Architecture: The Visual Guide over on Amazon: here.

A Lego Simpsons Kwik-E-Mart – The Springfield Project

If you cannot wait for the upcoming official Lego Simpsons Kwik-E-Mart then build your own. That is exactly what Flickr user 6kyubi6 did. It sounds like this is the first in a series, as it has been deemed a part of the “Springfield Project.” This Lego Kwik-E-Mart is a thing of beauty. The whole thing is built on a studs-not-on-top (SNOT) base, which helps give this MOC an animated look. Some of the small details are genius. Keeping with the lived in appearance of the show, the air conditioning unit on the roof is leaking. There is a well made bike rack, and telephone booth. Even the dumpster is leaking a mysterious brown liquid. Then there are the custom made stickers and signs, the Kwik-E-Mart sign, various posters, and even El Barto’s signature. These, along with all of the small details really help to bring life to the scene. You can just imagine Bart and Mulhouse buying a Super Squishee. The only thing missing is Matt Groening’s signature.

Check out the Simpsons Kwik-E-Mart over on Flickr: https://www.flickr.com/photos/7kyubi7/15880232943/

For more Simpsons and Lego stuff check this out: http://everydaybricks.com/?s=simpsons&submit=Search

The Epsilon Dynamics Auriga MK III: A Lego Speeder

The Epsilon Dynamics Auriga MK III is a thing of beauty. This is an example of what can be done with Lego. You will not build something like this with an official set. These smooth curves are everything Lego is not. Plus there are only a few stray studs exposed, making this a perfect example of SNOT building. The yellow and black is a tough color combo to work with when trying to look futuristic/sleek. It is hard to see in these photos but the interior is a sporty red. The Auriga MK III speeder is the creation of Jerac. The whole project took about 3 hours to build, and was part of one-evening build challenge. There also seems to be a story forming with the MK III, you can see that a MK I and MK II have also been built. Amazingly each version looks like a logical leap in technology.

“Here shown with its older brethren. I tried to continue with “trademark features” – namely split cockpit, red interior and wider back housing pair of engines.”

Check out the Epsilon Dynamics Auriga MK III over on Flickr: https://www.flickr.com/photos/jerac/15856680063/

Pay What You Want For 5+ Lego Books – The Humble Brainiac Book Bundle

Humble Bundle recently revealed their newest books bundle. This time featuring a whole bunch of kids friendly “brainiac” books. There are currently 13 books offered, and in a few days their will be a few more added. As of right now there are 5 Lego themed books in this deal. Including Steampunk Lego, which might just be one of the most beautiful books on Lego released. Best of all the whole thing is “pay what you want.” You have until the 16th to make up your mind.

“Get your thinking caps on, brainiacs! Fire up your synapses and get reading. This is a book bundle made with your brain in mind. Name your price for the The Manga Guide to Electricity; The LEGO Adventure Book, Vol. 1; Snip, Burn, Solder, Shred; Lauren Ipsum; and Ruby Wizardry. If you pay more than the average price, you’ll also get Build Your Own Website; Incredible LEGO Technic; Python for Kids; The Manga Guide to Physics; and LEGO Space. If you pay $15 or more, you’ll receive all of the above plus The LEGO Neighborhood Book; Steampunk LEGO; and JavaScript for Kids. Now that’s some food for thought!
This bundle comes to you from No Starch Press, publishers of the finest in geek entertainment. Since 1994, they have published books on topics like LEGO, hacking, science, math, and programming for all ages.”

The Humble Brainiac Book Bundle is over here: https://www.humblebundle.com/books

Bricklies: Detective Ace Brickman & The Cookie Caper #3

Previous — First — Next

“Detective Ace Brickman & The Cookie Caper #3” — AuntiePesto

Bricklies is a weekly lego webcomic created by AuntiePesto and hosted by LegoGenre. Updates every Friday.