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The Vinochope Lego Logo – A French Wine And Beer Bar

Vinochope is a French Wine and Beer Bar founded in 2013. Recently, Lego builder J.B.F, had an exhibition at the bar. To mark the occasion they built their logo out of Lego. The wine and beer glass are instantly recognizable. The key to this build is using the Lego flexible piping to create the outline of the logo. It works extremely well when combined with the yellow and dark red plates. Check out the carefully placed white clips holding everything together. Something this simple is usually a lot more complicated then it looks.

You can find this Vinochope Lego logo here: https://www.flickr.com/photos/7kyubi7/32587826472/

Lego Is The Most Powerful Brand In The World – 2015

Lego has just been announced as the most powerful brand in the world. That is according to this years (2015) Brand Finance report. The recent release and unexpected success of The Lego Movie caused Lego to replace Ferrari as the leader (which came in 9th place this year). The report looks at a few aspects of strength, such as familiarity, loyalty, promotion, satisfaction, and reputation.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides. In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods.” — Brand Finance

Also of note: Apple was named as the having the highest brand value in history. While Twitter was named as the fastest growing brand.

Check out more details here: http://www.brandfinance.com/news/press_releases/lego-overtakes-ferrari-as-the-worlds-most-powerful-brand

This Lego Movie Diorama is The Lego Movie in Real Life

The Lego Movie is a great example of set design. With very visually different scenes, such as the city, the Wild West, and Cloud Cuckoo Land. All of which are included in this diorama built by OliveSeon. This great MOC does a great job of summing up the movie in a relatively tiny space. OliveSeon has even integrated a whole lot of the official The Lego Movie sets into their build.

The use of the Lego Modular Buildings is a nice touch, and they have been customized to take up as little space as possible while retaining their full size. These buildings are a backdrop to the epic vehicle battle across the city streets.

The backside of the diorama features two smaller scenes. A Wild West battle and a final showdown with President Business.

The whole thing is topped off with a great representation of the Cloud Cuckoo Land. It looks like Unikitty would love it in this candy colored setting.

The whole diorama is topped off with The Lego Movie logo, which is especially nice. Completely built out of Lego bricks it is instantly recognizable. Some of the detailing in the Korean logo stands out. With a whole lot of greebling giving the Logo a great texture. Plus, having Emmet dangling off the Logo is a cute detail.

Check out OliveSeon’s The Lego Movie diorama over on Flickr: http://www.flickr.com/photos/72984233@N02/12473412895/

LegoGenre & Lego Mosaics

Started experimenting with making Lego Mosaics. In anticipation for more, a new category is available. Expect some more mosaics soon!